The portfolio is a glossy 8.5” x 5.5” booklet that showcases brands with full-page or half-page ads. It’s sent to thousands of bars and restaurants each month. We also select a supplier from each category each month to highlight and promote.
The Portfolio is mailed to thousands of retailers every month providing a great advertising opportunity and a way to build brand awareness. With so many brands and products in the market, how does one stand out and get noticed? How does a brand get in front of every retailer and stay top of mind?
With the AllCraft Direct Portfolio.
Distributor and self-distributing reps don’t visit every account, they can’t. There are just too many. So wholesale buyers, for the most part, are at the mercy of which salesman walks through the door. This means that an average bar only has access to a percentage of the brands that are actually available to them.
The Portfolio is a consolidated catalog of brands, regardless of the distributor. So retailers can browse brands and see ALL the products that are available to them not just the ones shown to them by the reps.
A great compliment to the Portfolio, the app can be described as a digital catalog of suppliers and products.
With regular print advertising, space is limited and static. But not in the app.
Options: Any AllCraft Direct member can upload their products to the app, regardless of which distributor they work with if any, so retailers now have access to more options.
Convenience. With the AllCraft Direct app, the buyer can browse products when they have downtime, before/after their shift, before they go to bed at night or when having their morning coffee. The app is always convenient. Since they can also place orders through the app, they can do so any time day or night and never have to talk to the rep(s).
It’s FREE – For retailers, the APP is always free, quick to download and fun to use.
This is another chance for suppliers to get noticed. The newsletter will contain a list of all the brands in the Portfolio along with a weekly brand showcase.
Some retailers prefer email over print, and for those buyers, we offer the newsletter. The newsletter will have new releases, a brand showcase and will remind them that AllCraft Direct is the place to explore brands and discover new products.
This is the name we give to the AllCraft Team who are out on the streets visiting retail accounts to promote the app, the brands and hand out Portfolios. It’s almost like having another salesman who you don’t have to pay a salary to or a commission.